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WHETHER YOU WANT TO BE SEEN, HEARD, READ ABOUT, DICOVERED OR ENVIED - WHATEVER THE DESIRE, WE CAN DO THAT FOR YOU. WE DON'T SIMPLY WANT TO RUN YOU THROUGH THE PROCESS AND MOVE ON TO THE NEXT PROJECT, WE WANT TO ENGAGE YOU AND YOUR CUSTOMER! WE WANT TO IMPRESS YOU AND KEEP ON IMPRESSING YOU SO YOU COME BACK FOR MORE. FOLLOWING ARE SOME OF THE WAYS WE CAN HELP YOU HELP YOURSELF.
ADVERTISING
A POORLY PLACED AND DESIGNED AD WILL GET LOST LIKE A PUPPY!
Sometimes you've got to pay to play and if you need to get the word out - advertising may be the way to go. We can help you spend your dollars wisely, choose the right media channel, and design an ad that will communicate your message effectively.
Areas of expertise are:
- Strategic Planning
- Ad Design
- Placement
Ideas for Selling Wine to Stores and Restaurants
PROMOTIONS
IT'S PERFECTLY FINE TO SHOUT YOUR ACCOMPLISHMENTS AT THE TOP OF YOUR LUNGS - IF YOU CAN'T, WE CAN SCREAM LOUDER!
You should promote yourself, your wine, your vineyards, your releases, your scores - if you don't, who else will? Promotions can range from strategically planned events or ideas prior to an engagement, to in-store buyer incentives. Whether big or small - we can perform the following:
- Event Creation
- Event Consultation
- Event Production
- Cross Promotions
- Product Placement
- Consumer Promo Items
If you have well-stored fine wine to sell, RedBarn Marketing can help you
DIRECT MARKETING
PROPERLY EXECUTED DIRECT MARKETING IS LIKE HAVING A LICENSE TO PRINT MONEY.
At the same time, you should be building on your relationship with them, if you're not you're missing an opportunity. What other way besides your tasting room gives you such a high return on investment? Our services include:
- Customer Acquisition Services
- Web Marketing
- Direct Email Campaigns
- Customer Surveys
How to sell wine? RedBarn Marketing - wine branding
BRAND CONSULTING
YOUR BRAND IS YOUR FLAG. IF OTHERS LIKE IT THEY'LL WAVE IT FOR YOU!
Simply said, we love brands. We love building them, tweaking them, and reinforcing them - actually, we love anything to do with them. Whether you've got an existing logo and need to build up the brand or you are starting out fresh... we can help.
- Strategic Planning
- Brand Naming
- Competitive Positioning
- Sustainable Advantages
Sell Wine online.
PUBLIC RELATIONS
ONE OF THE MOST EFFECTIVE WAYS TO REACH A CUSTOMER IS TO HAVE SOMEONE ELSE DO IT FOR YOU.
With PR, we try to get someone else to reach the masses for you. We work to find media outlets that will reach way more people than someone can on their own. You may be able to talk to a few hundred people, but a good story can reach thousands.
- Media
- Trade Communications
- Consumer Communications
WEBSITE CONSULTING
THE WEB OFFERS THE MOST EFFICIENT WAY TO REACH NEW CUSTOMERS, NEW AND OLD, OTHER THAN GIVING THEM FREE WINE.
A great website is a must these days (even Screaming Eagle has one)! The catch is that a poor website can actually be detrimental. Your 24-hour-a-day billboard must reach people when they search for you and it must be an accurate reflection of your wine or winery. Just because you have a site that your friend's brother's cousin made four summers ago at tech camp doesn't mean you are in digital nirvana yet. Let us show you the way.
Sell Your Wine with RedBarn Marketing
CREATIVE PRINT SERVICES
GOOD ART IS REQUIRED FOR GOOD COMMUNICATION BUT GREAT ART GIVES YOU AN EDGE OVER THE COMPETITION.
We are firm believers in quality art. In an industry based so much on first impressions, you'd be crazy to not show up with your best. Even if you don't sell your wine through distributors, your image is going to say a lot to people even after they taste your wine. Let's face it, if image didn't matter, who'd ever put on a suit and tie?
- Logo Creation/Overhaul
- Label Creation/Overhaul
- Corporate Identity Package
- Collateral Printing
Sell Wine - The Basics of Selling Wine
OUR FRACTIONAL MARKETING DIRECTOR (or FMD as we like to call it) IS A SERVICE FOR WHEN YOU NEED A LOT OF SERVICING. PERHAPS YOU'VE BEEN RUNNING YOUR OWN SHOW BUT NOW YOU WANT TO MOVE INTO THE LIMELIGHT.
MAYBE YOU FINALLY GOT THOSE BIG FAT SCORES OR WON "BEST OF SHOW" AND YOU'RE READY FOR THE BIG LEAGUES, OR MAYBE YOU JUST NEED SOME OVERALL GUIDANCE.
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